A fantastic soap rapped in a thick paper

I happen to buy  this very bathing soap which is transparent and has a nice smell and I am enjoying using it.The package has two layers , one as seen here a box. I was shocked or amazed I am not sure yet. But the soap was rapped in a thick white sheet ,which was an poster of an film . It makes me wonder . A good product with a very good box to pack, why a thick sheet of filmi poster? This may lead to asking questions or doubting about the product. This seems like digging ones own grave in marketing sense.

Copy cat or a fast rat

C

I happen to taste a small packet of Rs 5 of Kurkure Desi Beats one on your left.

The most amazing thing about this product tasted as if the bingo Mad angles by ITC  .

The taste was as good as Mad angles. I am taken aback.And I am shocked.

All the R&D done by ITC  was cool. Is there any violation. I don't know. ITC just lost out on the first mover advantage.

Do care for us , we are after all customers/consumers.

This week kurbaan a hinid movie staring Saif and Kareena released.

Myself and a classmate of mine happen to be there watching the movie.

And I stood in the qeue to get the tickets. The ticket counter for balacony was a mess.

The humidity was immense since it was raining. There were no ceiling fans either.

We stood in the line as long as the lazy ticket issuers comes to the counter and issue tickets.

Sometimes we forget the smallest of the things. Don't pamper us but do take care of us.

Other time we were in theatre and in the middle of the moving the a/c is switched off.

That is annoying.

If the service providers will not care for customers who will.

Please don't blame piracy or bad films if the theatre does poor business.

Chance Pa Dance. Best of Discounts.

Recently we happen to be in Big Bazaar. Big Bazaar seems to have become an "Adda" to few of us.
Once in a while we make a point to drop in. Buy atleast something. For me buying black grapes as become a sort of ritual.

 As ususal lot of schemes to lure the customers. There were books at good discounts.
60% off is really cool.

 There were dictionaries, word power, some fiction, social intelligence by Daniel Goleman a copy which I have.I settled for "It happened in India by Kishore Biyani" .

Folks we got to look out for discounts and schemes to get the max value of every single penny we spend.

Do Check your Bills.

• 

I happen to be in BigBazar, TVM and I purchased a Jeans which had discount.I knew how much the bill would be . When I saw the bill , I was charged theMRP.Though got the refund smoothly. There were no issues. Usually I nevercheck my bills. I did check this time around. Guys do check your bills and so will I, if you do, thats great . I saved Rs 200.

Power of Rs 5

I recently notice the power of Rs 5.

ITC came out with Rs 5 packet of Bingo [wafers] and Sunfeast [Biscuits].

Parel did come out the pack of frooti for same prize.

Parel did even come out with a packet of biscuits i.e., parel G for Rs 1.

Currently talk time is available in the least denomination of Rs 10.

I am curious to know when will the telecom companies be smitten by  power of  Rs 5.

Now Lays is also available in Rs 5 .

Possibly the companies are trying to understand the spending pattern. And capitalizing on it.

May be people don't mind spending Rs 5.

Little hearts, 5 star, all are available for Rs 5. That's amazing.

KOUTONS

I have never purchased my clothes a few months back.

I happen to visit a koutons showroom in cochin.

I have loved their shirts and their pricing is what the talk should be about.

Koutons is a discount format store.

i.When I bought shirts the scheme was take four shirts and pay for the hightest.

A shirt cost me Rs 500/-

ii Then I happen to purchase half sleves shirt 80% flat discount.

iii  Koutons recently opened a family store in Trivandrum as well . On opening they gave a flat 80% discount

iv On Diwali they gave a 50% + 49% discount.

The collection is cool. Do check out for yourself. This is word of mouth.

I am in love their linen collectoin. 

There is loot on the same fomrat but they do seconds. There is cottion county , I have not a chance to visit their stores.

http://en.wikipedia.org/wiki/Linen

And Now MTS follows.

                                                                                                                                                                                     In the last blog I did mention about the pricing strategy of Tata Docomo. And now another operator is following Docomo , this time it is the MTS. A paise for a second. Interesting. To me this race is like two jealous sister-in-laws. So Whats Next! Yeap the value addition is always a distinct feature the service providers are looking at and once the 3G spectrum is available for private players that will be fun for customers. Newer players are getting ready to get there piece of pie called "India" as well. So lets wait and watch .

"Tata Docomo is Redefining the Pricing"

Tata Docomo is actually redefining the pricing in the telecommunicaiton sector.
It was always painful to talk for 30 seconds and be charged Re 1.50 /1 either for STD or Local calls. I read an article that people had to stand in qeues for hours in manglore to get an SIM of Docomo. Thank god we got it easily in Trivandrum. Yesterday i.e., 30/9/09 we received an sms and my friend was telling about the new scheme ,now 2 seconds will cost 1 paise by recharing for Rs 45. It was intresting to us and also a friend let us now that tata docomo is giving a free sim with talk time worth Rs 45 we did not hesitate to get a free SIM too. Today morning i.e., 1/10/09 my friend reading newspaper in Trivandrum bought to my notice another mobile operator called Aircle has come out with same tariff of 1 paise and the same scheme as docomo as mentioned above. Is it quite intresting that you are forced to change the price to retain the customer and lure newer customers. All I will say is Tata Docomo , Jai Ho! despite of poor coverage .The tag line " Do The New" Yeap at least I am doing something new calling up the guys through docomo and trying to revive the relationships specially who are in corporate world so they can give me some leads, suggestions ,advice and at least but not least may be a job too.

A pair of shoe with four brands.

I happen to be in a shop ,shoe shop. Willing to buy a pair of shoes. I came across a

sports shoe with four brands.

1. Abibas

2. Train.

3. Puma

4. Pace.

Its humors to me how the local manufacturers kill international brands. To be honest

it doesn't matter how many brands are printed on them. Its all about getting the

worth of money. A sports shoes cost roughly around Rs 300 -350 and if that shoe

survives a year and half. In Hindi it is called Pasia Vasloo [worth every penny] I

don't think these days anyone of us want something specially our clothes and shoes

or clothes to last long then a year or so.

Note :- The pic is courtesy of a website . Taken from google images.

Unilever Logo

Recently a trainer bought this to our knowledge that the logo of unilever indicated

the business unilever was in. Interesting.

Note: http://www.unilever.com/aboutus/introductiontounilever/ourlogo/ouricons.aspx

Ching's Noodle.

This is a major launch in the 1100 crore instant noodles market. The instant noodles market is growing at 15 % year on year. Chinese is the largest out of home cuisine in India and Ching's Secret now brings for the first time the flavors of the three most popular Chinese dishes on restaurant menus to Instant noodles.

Primarily targeted at the youth and office goers, Ching’s Instant Noodles have been introduced in single serve as well as family packs across 400 cities in India as well as US, UK, Middle east, Singapore and Australia. Ching’s Instant Noodles launches with a multimedia campaign across TV, Cinema, Hoardings, Internet and Mobile. Ching’s Khao Baki Bhool Jao is the advertising tagline.

Single pack – 75 gms – Rs 15/-

Family pack - 300gms – Rs 59/-

Like any other Instant Noodles, to prepare Ching’s Secret Instant noodles cut open the pack, break the noodles and pour into boiling water, add the flavor sachet included in the pack, cook for 2-3min and Ching’s Instant Noodles are ready to eat!. You can also add vegetables as per as your taste. Ching’s uses unique technology so that the noodles remain firm after cooking and each strand is separate. The noodles also pick more sauce because of this and have a much better mouth feel.

Ching’s Secret for the first time in India uses special Metallic laminate packaging for additional safety and longer shelf life for instant noodles. Ching’s Instant Noodles are produced in a world class full automized 15 acre food park in Vapi, Gujarat.

For more on Ching’s Secret log onto www.chingssecret.com

Join the Ching’s Secret Facebook Community at www.facebook.com/chingssecret

Follow Ching’s Secret on Twitter at www.twitter.com/chingssecret

- End -

About Ching’s Secret:

Ching’s Secret is a popular Chinese ingredient brand launched in 1996. Its focus is to bring Real and Tasty Chinese food to the Indian audience. It helps Indian consumers make their favorite Chinese dishes at home. Available as Pouring sauces, Stir-fry sauces, Hakka Noodles, Soups and now Instant Noodles. Ching’s Secret is brought to market by Capital Foods Ltd- The fastest growing food company in India www.capitalfoods.co.in. Capital Foods Ltd is HACCP and ISO 22000 certified so world class quality is expected.

Aliva Cracker by Pepsi

There are four flavors and I tasted Roasted spices. It was cool.

Basically its a biscuit of jeera , which is available in the market in loose form and

also parel has a biscuit called jeera biscuit. And then the recipe i.e., the spices

sprinkled. The Aliva cracker is hard to find. I found it only in Big Bazar in

Trivandrum and in Reliance Mart in Jodhpur. The Brand Ambassador is chitrangada singh.

Pepsi launches Aliva, new baked savoury cracker

Frito-Lay India, the food division of PepsiCo India, last weekend launched its new snack brand, Aliva, a range that Pepsi says has been developed especially for the Indian consumer.

After Kurkure's success, Aliva marks Frito-Lay India's creation of a new baked savoury cracker category - borrowing ingredients and textures from biscuits and namkeens (salted snacks).

Aliva is a step in the company's journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers' needs.

Aliva has four Indian flavours using ingredients like wheat and lentils, in a different shape and premium packaging.

The new savoury will be available across the country from this week.

Aliva comes in four distinct Indian flavors Special Pindi Masala, Tomato & Roasted Spices, Mint Flavor with Herbs & Original Salted using special local spices unique to different regions of the country.

Frito-Lay India has drawn an intensive consumer activation campaign to market Aliva. The 360 degree marketing communication plan will revolve around the product core - ''chatpate crackers with wheat and daal.''

Mcdonalds in Jodhpur ,Rajasthan.

Atlast we have a Mcdonalds after a decade since we moved to jodhpur.

Funny part is the website of Mcdonald does't reflect so far [4/9/2009]

Recommend.

1. Chocolate Fantasy [Pastry]

2. Ethiopian Qahwah [Coffee]

The best things on the menu of Coffee Cafe day.

Dominos Pasta Did Disappoint.

The other day we in Trivandrum happen to have pasta at Domino's and had Tangy Red (Tomato based) and paid around 80 bucks , my friend paid the bill . He said it cost us so. To be honest the packaging was for better then the dish served. And 80 bucks for that is too much to ask for.

Domino's India launches range of Pasta

Domino's Pizza India Ltd leading QSR Pizza chains in India, has announced the launch of its latest delicious Pasta. The company claims that - like the pizzas, the Pasta too will be delivered to home in less than 30 minutes, else will be given for free.

Commenting on the development, Ajay Kaul, CEO - Indian Subcontinent, Domino's India said, "Domino's Pasta is the result of our consistent efforts to come up with delicious products to delight our consumers. After a thorough product development and product testing exercise, we will offer delicious Pasta at a really affordable price point. Enjoying delicious Pasta would not be heavy on the pocket anymore. I am confident the new range will delight our community of customers."

The range of Pasta will be available in Tangy Red (Tomato based) and Cheesy White (Cheesy white sauce based) variant, in both vegetarian and non-veg. "We have been growing at around 40 to 45% over last 3-4 years and we believe that the addition of Pasta will help us in maintaining our growth rates," Kaul added.

According to a company statement, Domino's has allotted a campaign budget of Rs 6 crore for Pasta launch. The price of vegetarian and non-veg Pastas is Rs 69 and Rs 79 respectively. Dev Amritesh, senior vice president - marketing, Domino's India said, "Pasta today is a niche category and has remained so since a long time as no other organised player has focused on it. Pasta is not available easily and is perceived to be expensive. Additionally, there are no options today for customers who seek home delivery of pasta. This is the need gap that we are trying to fill with the launch of our pasta. We have a delicious product to offer at customers door step in 30 minutes. Our pricing is very affordable and also have very exciting introductory offer for consumers to try the new product. Our wide network of 270 stores in 58 cities will make Pasta more accessible and popular. "

There is an ongoing introductory offer of veg pasta for Rs 39 - if ordered along with pizza and coke/garlic bread. At present, Dominos Pizza India Ltd has a network of over 270 stores in India.

Nokia launches India Music Store

Nokia has launched the India Music Store at Nokia Music Connect, the largest musical forum in India, with help from Music Matters; a Hong Kong based group, and Indiatelevision.com an Indian media portal.

Nokia has entered into agreements with international music groups EMI, Sony Music, Warner, and Indian companies such as T-Series, Saregama, BIG Music, Venus, etc. Nokia has also made a deal with Indian Music Industry, which is an association of nearly 150 music companies.

Users will have access to a large database of music, ranging across all genres of music. The Nokia Store can initially be accessed through inbox vouchers in all Nseries and ExpressMusic handsets.


Note : http://businesstechnology.in/2009/08/27/Nokia-launches-India-Music-Store.html