A fantastic soap rapped in a thick paper

I happen to buy  this very bathing soap which is transparent and has a nice smell and I am enjoying using it.The package has two layers , one as seen here a box. I was shocked or amazed I am not sure yet. But the soap was rapped in a thick white sheet ,which was an poster of an film . It makes me wonder . A good product with a very good box to pack, why a thick sheet of filmi poster? This may lead to asking questions or doubting about the product. This seems like digging ones own grave in marketing sense.