Ching's Noodle.

This is a major launch in the 1100 crore instant noodles market. The instant noodles market is growing at 15 % year on year. Chinese is the largest out of home cuisine in India and Ching's Secret now brings for the first time the flavors of the three most popular Chinese dishes on restaurant menus to Instant noodles.

Primarily targeted at the youth and office goers, Ching’s Instant Noodles have been introduced in single serve as well as family packs across 400 cities in India as well as US, UK, Middle east, Singapore and Australia. Ching’s Instant Noodles launches with a multimedia campaign across TV, Cinema, Hoardings, Internet and Mobile. Ching’s Khao Baki Bhool Jao is the advertising tagline.

Single pack – 75 gms – Rs 15/-

Family pack - 300gms – Rs 59/-

Like any other Instant Noodles, to prepare Ching’s Secret Instant noodles cut open the pack, break the noodles and pour into boiling water, add the flavor sachet included in the pack, cook for 2-3min and Ching’s Instant Noodles are ready to eat!. You can also add vegetables as per as your taste. Ching’s uses unique technology so that the noodles remain firm after cooking and each strand is separate. The noodles also pick more sauce because of this and have a much better mouth feel.

Ching’s Secret for the first time in India uses special Metallic laminate packaging for additional safety and longer shelf life for instant noodles. Ching’s Instant Noodles are produced in a world class full automized 15 acre food park in Vapi, Gujarat.

For more on Ching’s Secret log onto www.chingssecret.com

Join the Ching’s Secret Facebook Community at www.facebook.com/chingssecret

Follow Ching’s Secret on Twitter at www.twitter.com/chingssecret

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About Ching’s Secret:

Ching’s Secret is a popular Chinese ingredient brand launched in 1996. Its focus is to bring Real and Tasty Chinese food to the Indian audience. It helps Indian consumers make their favorite Chinese dishes at home. Available as Pouring sauces, Stir-fry sauces, Hakka Noodles, Soups and now Instant Noodles. Ching’s Secret is brought to market by Capital Foods Ltd- The fastest growing food company in India www.capitalfoods.co.in. Capital Foods Ltd is HACCP and ISO 22000 certified so world class quality is expected.