"Tata Docomo is Redefining the Pricing"

Tata Docomo is actually redefining the pricing in the telecommunicaiton sector.
It was always painful to talk for 30 seconds and be charged Re 1.50 /1 either for STD or Local calls. I read an article that people had to stand in qeues for hours in manglore to get an SIM of Docomo. Thank god we got it easily in Trivandrum. Yesterday i.e., 30/9/09 we received an sms and my friend was telling about the new scheme ,now 2 seconds will cost 1 paise by recharing for Rs 45. It was intresting to us and also a friend let us now that tata docomo is giving a free sim with talk time worth Rs 45 we did not hesitate to get a free SIM too. Today morning i.e., 1/10/09 my friend reading newspaper in Trivandrum bought to my notice another mobile operator called Aircle has come out with same tariff of 1 paise and the same scheme as docomo as mentioned above. Is it quite intresting that you are forced to change the price to retain the customer and lure newer customers. All I will say is Tata Docomo , Jai Ho! despite of poor coverage .The tag line " Do The New" Yeap at least I am doing something new calling up the guys through docomo and trying to revive the relationships specially who are in corporate world so they can give me some leads, suggestions ,advice and at least but not least may be a job too.