Sunday, September 13, 2009
A pair of shoe with four brands.
I happen to be in a shop ,shoe shop. Willing to buy a pair of shoes. I came across a
sports shoe with four brands.
1. Abibas
2. Train.
3. Puma
4. Pace.
Its humors to me how the local manufacturers kill international brands. To be honest
it doesn't matter how many brands are printed on them. Its all about getting the
worth of money. A sports shoes cost roughly around Rs 300 -350 and if that shoe
survives a year and half. In Hindi it is called Pasia Vasloo [worth every penny] I
don't think these days anyone of us want something specially our clothes and shoes
or clothes to last long then a year or so.
Note :- The pic is courtesy of a website . Taken from google images.
Thursday, September 3, 2009
Unilever Logo
Ching's Noodle.
This is a major launch in the 1100 crore instant noodles market. The instant noodles market is growing at 15 % year on year. Chinese is the largest out of home cuisine in India and Ching's Secret now brings for the first time the flavors of the three most popular Chinese dishes on restaurant menus to Instant noodles.
Primarily targeted at the youth and office goers, Ching’s Instant Noodles have been introduced in single serve as well as family packs across 400 cities in India as well as US, UK, Middle east, Singapore and Australia. Ching’s Instant Noodles launches with a multimedia campaign across TV, Cinema, Hoardings, Internet and Mobile. Ching’s Khao Baki Bhool Jao is the advertising tagline.
Single pack – 75 gms – Rs 15/-
Family pack - 300gms – Rs 59/-
Like any other Instant Noodles, to prepare Ching’s Secret Instant noodles cut open the pack, break the noodles and pour into boiling water, add the flavor sachet included in the pack, cook for 2-3min and Ching’s Instant Noodles are ready to eat!. You can also add vegetables as per as your taste. Ching’s uses unique technology so that the noodles remain firm after cooking and each strand is separate. The noodles also pick more sauce because of this and have a much better mouth feel.
Ching’s Secret for the first time in India uses special Metallic laminate packaging for additional safety and longer shelf life for instant noodles. Ching’s Instant Noodles are produced in a world class full automized 15 acre food park in Vapi, Gujarat.
For more on Ching’s Secret log onto www.chingssecret.com
Join the Ching’s Secret Facebook Community at www.facebook.com/chingssecret
Follow Ching’s Secret on Twitter at www.twitter.com/chingssecret
- End -
About Ching’s Secret:
Ching’s Secret is a popular Chinese ingredient brand launched in 1996. Its focus is to bring Real and Tasty Chinese food to the Indian audience. It helps Indian consumers make their favorite Chinese dishes at home. Available as Pouring sauces, Stir-fry sauces, Hakka Noodles, Soups and now Instant Noodles. Ching’s Secret is brought to market by Capital Foods Ltd- The fastest growing food company in India www.capitalfoods.co.in. Capital Foods Ltd is HACCP and ISO 22000 certified so world class quality is expected.
Aliva Cracker by Pepsi

There are four flavors and I tasted Roasted spices. It was cool.
Basically its a biscuit of jeera , which is available in the market in loose form and
also parel has a biscuit called jeera biscuit. And then the recipe i.e., the spices
sprinkled. The Aliva cracker is hard to find. I found it only in Big Bazar in
Trivandrum and in Reliance Mart in Jodhpur. The Brand Ambassador is chitrangada singh.
Pepsi launches Aliva, new baked savoury cracker

Frito-Lay India, the food division of PepsiCo India, last weekend launched its new snack brand, Aliva, a range that Pepsi says has been developed especially for the Indian consumer.
After Kurkure's success, Aliva marks Frito-Lay India's creation of a new baked savoury cracker category - borrowing ingredients and textures from biscuits and namkeens (salted snacks).
Aliva is a step in the company's journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers' needs.
Aliva has four Indian flavours using ingredients like wheat and lentils, in a different shape and premium packaging.
The new savoury will be available across the country from this week.
Aliva comes in four distinct Indian flavors Special Pindi Masala, Tomato & Roasted Spices, Mint Flavor with Herbs & Original Salted using special local spices unique to different regions of the country.
Frito-Lay India has drawn an intensive consumer activation campaign to market Aliva. The 360 degree marketing communication plan will revolve around the product core - ''chatpate crackers with wheat and daal.''
Labels:
Cracker,
Mint Flavor,
Pepsi,
pindi Madal,
Roasted Spices,
Tomato
Mcdonalds in Jodhpur ,Rajasthan.
Recommend.
Subscribe to:
Posts (Atom)






